Aishwarya new
>> Tuesday, April 21, 2009
The former Miss World has something unique to say about each movie and filmmaker.'Ritu-da and I have agreed to work together again after 'Chokher Bali' and 'Raincoat' in Bengali and Hindi respectively. Our next film together is a bilingual. And very challenging,' said Aishwarya
'As for Abhinay Deo's film it's got me and Abhishek (Bachchan) in it. But it covers a territory very different from what audiences have seen in 'Guru', 'Dhoom 2' and 'Sarkar Raj'. bhinay's film is also very different from Mani Ratnam's 'Raavan'. It's a special challenge to work with my husband because we've to make sure we don't repeat ourselves,' the Bachchan daughter-in-law added.
The 'super-busy' star is also looking forward to working with Akshay Kumar after a long time in Vipul Shah's next movie.'It's something that Vipul, Akshay and I haven't done before. The last time Akshay and I came together in 'Khakee' we played almost antagonists. This time we'll hopefully play a more compatible couple,' Aishwarya laughed.
A project audiences are awaiting is the one where Aishwarya teams up with filmmaker Vishal Bhardwaj for the first time.'Vishal and I have wanted to work together ever since he was the music composer on a project that got shelved. We had promised one another that I'd star in his film whenever
Right after his directorial debut with children's film 'Makdee', Vishal had offered Aishwarya a film called 'Timbuctoo', but it got shelved.
'I was very impressed by Vishal's work. But he insisted that we'll work together only when he finds the absolutely right project. That has finally happened. Vishal has bounced the script off me. And we both feel this is the right project for us to come together.'The project will go into production by the year-end.
Noted ad-man Prahlad Kakkar says Aishwarya is sought by well-known brands because she is more than just an actress and is often perceived as an ambassador of India.'Aishwarya was never a big or major endorser of Indian products. She has an impressive list of international brands to her name and that's because she is not just an actress who can be judged on hits and flops, but the fact that she is a representative of the Indian woman and is an ambassador of the country,' Kakkar, who made her famous as Sanju in a 1993 TV commercial for Pepsi, told IANS on phone from Mumbai.
Even representatives of the brands that Aishwarya endorses feel she adds a new dimension to their products.
'Aishwarya has been associated with us since 1999 and it is a big help. Not only in this country but also globally,' Charles Villoz, vice president (sales) of Longines International, had earlier said.'People across the world love Bollywood films and they go housefull. Wherever we have travelled (with Aishwarya) the response has been overwhelming. She is a global face and we would like to continue this association as long as possible,' Villoz said.
'Whether it is films or endorsements, I am - and have been - very selective about my work. I take up work which suits me and fits in my schedule,' Aishwarya had told IANS.'I don't take projects that I cannot handle because I believe in totally fulfilling the commitments made by me,' she added.
'There was a lot of buzz when Katrina stepped in as the brand ambassador for Nakshatra. But it wasn't that Aishwarya was dethroned, because the brand was branching out into different accessories,' the source close to the former Miss World said.'Ash had earlier signed De Beers for their brand Nakshatra. Later De Beers sold this brand to the Gitanjali group and they started branching out into accessories like hairbands, clips, etc. That's when she decided to disassociate herself from the brand and later it went to Katrina,' the source told IANS on condition of anonymity.
A lot had been said about Aishwarya's dipping popularity as Bollywood's reigning endorsement queen when 24-year-old Katrina Kaif replaced her as the face of Nakshatra jewellery last year.And speculation was rife about the reason behind the replacement, with some saying that Katrina was roped in to add more youthfullness to the brand. But it was apparently Aishwarya who decided to dissociate herself from the brand.
Aishwarya, who celebrated her second wedding anniversary with actor husband Abhishek Bachchan Monday, also had personal reasons to withdraw her association with Coca-Cola, one of the biggest brands she was endorsing in India.'Aishwarya was never asked to leave endorsing a product, it was always her own decision. When she left Coca-Cola, it was a decision taken only after she was going to marry Abhishek because the Bachchans no longer believe in promoting and endorsing aerated drinks,' the source added.
Sumber: https://bolliwoodstories.blogspot.com/2009/04/aishwarya-new.html
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